SEO (or Search Engine Optimization) is a technique that improves the visibility of a site when users search for information via a search engine.
The concept emerged in 1992, at a time when people still used directories rather than using internet search engines. Upon the arrival of Google in 1999, search engines took center stage, with Google topping the list. A subsequent need for SEO became apparent and its use began to be developed. As search engine algorithms are constantly changing - due to the diversity of content and users who constantly use SEO to gain greater visibility - the ' best practices' for SEO vary, as webmasters strive to adapt the content and presentation of sites, in order for them to appear at the top of search results.
SEO is divided into two schools of thought : the white and black hats, which refers to the principles of 'good and evil'. SEO can be applied by using spamming strategies or domain squatting, or by providing content that is as consistent as possible. The distribution techniques also vary according to their value : some are more expensive than others, depending on whether the technique is black or white. However, regardless of the strategy used, too much SEO optimization can kill a website.
A Search Engine Optimizer needs to be developed in stages and constantly needs adjusting until a website closes down. Optimization involves adding keywords to URLs, titles, meta descriptions, the positioning of links on pages according to their relevance, the position of keywords in the links, the number of external links that refer to the site, the number of external sites that link to the website being optimized, the markup of links and the absence of links to sites that contain 'sensitive' material... SEO content must be harmonious, of good quality and relevant. Rehashed key words should be avoided, as well as unnecessary sentences. Likewise keyword density is important, but 2 to 4% is usually sufficient. Site content must be unique, as duplicated content (content copied/pasted from another site) is penalized by search engines.
Due to the increasing number of websites, appearing in the first page of a search result can be quite a difficult task. A site that does not use SEO will never appear on the first page of a search engine list. Thanks to SEO Training Courses, you can learn how to optimize your website content. This can be achieved by the quality of texts, a careful choice of keywords, forming partnerships with other sites and by creating communication channels with other sites.
To sum up, SEO is a complex, evolving science, which should be applied by any webmaster who wants a site to appear high up in search results (SERP: Search Engine Results Page) and therefore increase the number of visits to the site in question. Tuto.com offers learning methods via video as well as useful tools that you can apply to both everyday or professional projects. You can benefit from an introductory, free SEO tutorial that discusses different SEO techniques. The videos means you can visually follow the steps involved, helped by voice prompts so that your SEO training is of maximum benefit. The guidelines are simple and clear so that you can quickly master the essentials of this referencing system. You don't need to be a computer whiz or academic to understand the tutorials, as they have been designed to suit users of all levels.